A new mixed gender group has made there entrance to the K-POP scene and they go by the name K.A.R.D, But the question that lies is will they be able to breach new levels and become a successful multi – gendered k-pop group? For those who are familiar with the k-pop industry know that it’s not going to be an easy path for K.A.R.D.
WHO IS K.A.R.D?
K.A.R.D (Hangul: 카드, also stylized as K♠RD) is a South Korean co-ed group formed by DSP Media. The group consists of four members: J.seph, B.M, Somin and Jiwoo. Each member represents a card BM represents the letter K – The King card, J seph represents the A – The Ace Card, Soomin represents the R – The BlackJoker and Jiwoo also represents the R – The Colour Joker. The final letter D represents hidden members featured in the songs and participate to promotion without being completely part of the group in this case the hidden member was Heo Youngji. K.A.R.D made there debut with Oh Nana on 12th December 2016.
OH NANA MUSIC VIDEO:
The music video really linked in well with the name of the group K.A.R.D. The concept of each member finding the card that represented them really worked well also I felt like the use of colour was used really well in the MV contrasting with the darkness making it a really classy MV. Other than that the MV consisted of single shots of the members and the obviously the dance routine which I must praise however the choreo may lift a few eyebrows for some people it may seem a little sexual, at first I was surprised by it however, I like that DSP have chosen to take this risk.
The actual music that was produced is a genre that has always attracted me and that of course is pop infused with EDM/tropical house and this genre is one that gets everyone dancing trust me even I was attempting to do the body rolls! The hook, “Oh Nanana” will stick to your head like glue and you’ll end up repeating it until you get tired. Youngi’s participation in this song was short but sweet because the slowing down of the tempo really worked well along with her vocals. The hints of English in this song really worked well and I already know that this song is really aiming for that international audience considering the musical genre it takes too. Overall I really liked this song and MV they both worked so well together plus it really does get you dancing and is an addicting song to listen to.
SO DO THEY HAVE THE POTENTIAL TO BE SUCESSFUL?
I really believe that they have such huge potential to do well. Just days after there debut they were already getting so much attention overseas and by the looks of it I think DSP is really trying to attract a international audience. All over my Twitter and Instagram feed I could see international K-POP fans really trying to promote K.A.R.D so they would rise and be successful as of course co-ed groups tend not be in the kpop industry. However, Co-ed groups are often more susceptible to rumours and scandals just due to the fact that there are both men and women in the group plus with only girl groups and boy groups dominating the kpop scene we rarely see co-ed groups make it big. However, I believe that K.A.R.D’s debut was undeniably strong and the concept of the letter D representing a hidden member will definatly help with their promotions and spark interest. Overall, I hope K.A.R.D do well as a co-ed group because it’s so refreshing to see one in the kpop scene in other word K.A.R.D I’m rooting for you!
DO YOU THINK K.A.R.D HAVE THE POTENTIAL TO BE A SUCCESSFUL CO-ED GROUP?